Amazon has introduced a new feature for Alexa+ that lets users customize how the voice assistant speaks. Instead of changing what Alexa does, the update allows you to adjust its tone and personality, giving it a communication style that better fits your mood.
Three new personality styles
Alexa+ now offers three personality modes:
1. Brief
This style focuses on efficiency and minimal conversation. If you prefer quick, straightforward answers without small talk, Brief keeps responses short and direct.
Example response to “Alexa, how’s it going?”:
“Operating efficiently.”
2. Chill
Chill gives Alexa a more relaxed and conversational tone. Responses feel casual and slightly philosophical, creating a laid-back interaction style.
Example response:
“Life’s treating me well — all systems are Zen and the digital universe is spinning in harmony.”
3. Sweet
Sweet is designed to be upbeat and encouraging. This personality adds enthusiasm and positivity to Alexa’s responses.
Example response:
“Absolutely fantastic! I’m radiating pure joy and ready to make your day incredibly amazing!”
How the personalities work
According to Amazon, these styles are built using five key communication dimensions:
- expressiveness
- emotional openness
- formality
- directness
- humor
Each personality combines these elements differently.
For example, Brief prioritizes directness and low emotional expression, while Sweet emphasizes warmth, enthusiasm, and emotional engagement.
How to change Alexa’s personality
Switching styles is simple. You can say:
“Alexa, change your personality style.”
Or adjust it in the Amazon Alexa app by following this path:
Devices → Device Settings → Alexa’s Personality Style
From there, you can swipe between the available options. You can also return to the default style whenever you want.
Voices still customizable
These personality modes work alongside Alexa’s eight different voice options, which means you can change the voice and personality independently. To change the voice:
Devices → Settings → General → Alexa’s Voice
Availability
The new personality styles are available now for all Alexa+ users and work with compatible devices like the Amazon Echo.
While the feature doesn’t add new capabilities, it gives users a way to personalize how Alexa interacts with them, making the assistant feel more tailored to individual preferences.
