Recent conversations with several people at TechGemB about Apple Intelligence — its usefulness and overall feature set — have left me feeling that it still falls short of what users expect from Apple. For a company with Cupertino’s reputation, the bar is simply much higher.
Phones Editor Axel Metz has said he often turns Apple Intelligence features off entirely on his iPhone, while freelancer James Rogerson has been similarly underwhelmed by the AI tools currently available in iOS. I’ve kept the features enabled myself, but I can’t say they’ve impressed me much either. Notification summaries frequently lack clarity or accuracy, the Intelligence option in Camera Control feels inconsistent, and Siri still doesn’t play a meaningful role in how I use my phone day to day.
Overall, it feels like Apple Intelligence is still very much a work in progress. Apple clearly mishandled its initial rollout, though there are signs of gradual improvement. While I’m not especially excited about what’s coming next, I’m also not ready to completely dismiss its
That said, Apple will need to deliver a strong showing at this year’s WWDC if it wants to restore confidence in Apple Intelligence. Until then, expectations rest on incremental iOS 26 updates and whatever AI refinements Apple can introduce in the meantime.
